The operations & creative studio for scaling coaches.
We tend to your business structure, so you can step out of the daily doing and back into your zone of genius.
Your work is transforming lives. Your business is growing.
But behind the scenes:
You hired help, and somehow ended up managing it.
You have had systems up, but they still feel clunky.
You told yourself you'd slow down, and instead, you sped up.
You delegated the tasks. Not the weight.
The scattered tasks spiral
Your team is handling the tasks but not owning them — leaving you as the last pair of eyes on everything. You’re exhausted from being the system maintaining the standard that everyone depends on.
The hourly management trap
You bring someone on to drive results, but find yourself tracking every hour they spend and wondering why you're managing the help instead of being helped.
The last-minute launch cycle
Every launch feels heavy. You're Slacking your Ops team to get a last-minute visual update ticket out to your creative vendor the day before it goes live.
The energy leak
Your business has outgrown the support system that held it before. You're frustrated by trying to patch the cracks while the structure keeps breaking.
That’s costing you your impact.
We build differently.
Fibrous roots
Wide. Shallow. Many small roots, none reaching deep, none anchoring the whole.
This is what fragmented support has always felt like — help in every direction, and still nothing holding steady underneath.
Tap root
One root, going deep. Everything above ground grows from a single, unified source.
This is Root & Rise — operations and creative held by one unified team. Nothing falls through the gap between vendors, because there is no gap.
Root — the part no one sees. Systems, structure, the operational backbone that holds your business steady as it grows.
Rise — the part everyone sees. Your brand, your content, your client experience — the visible expression of what's strong underneath.
Our team tends to both. So what shows up above ground is only ever as aligned as what's holding it up below.
Root, then Rise.
Root, then Rise.
Root and Rise is for you if:
You run a six-figure coaching business scaling toward $500K+, and you’ve outgrown the systems that got you here.
You’re done pretending that running your business on more hope than structure is sustainable.
Your backend and your brand aren’t reflecting each other - and you refuse to let either one settle for “good enough.”
You want a team that manages up and unifies the moving pieces so your business still generates revenue while you’re on your month-long sabbatical in Paris.
You believe in powerful investment in your business and its ROI - not only in revenue, but in the peace of mind that comes with it.
What Coaches say about us
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"The constant, grounding presence that actually holds it all together"
"Other coaching programs give me the flow, but Root and Rise’s support is the constant, grounding presence that actually holds it all together. It is right by my side, day in and day out, reminding me of my main focus and making sure everything we build is actually sustainable.”
AN VO—CAREER REINVENTION COACH, CEO OF HOMIE WELLNESS
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"The back-end system that's essential to our smooth growth into a 6-figure offering."
"As we scaled our membership program into a 6-figure standalone offering, their back-end systems, automations, and operational thinking saved us countless hours - and headaches. They doesn’t just build efficient systems. They builds smart, human-centered ones that elevate both team workflow and client experience."
MILENA NGUYEN— BUSINESS COACH, TEDX SPEAKER, PUBLISHED AUTHOR
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“Working with Annie is the best business investment I’ve made this year.”
“It has been truly liberating. I now spend almost no time on socials, which has freed up my time and creativity to focus on where I thrive. I feel more accountable, inspired, and professional in my work than ever before.”
DONNA WILLIAMS—FOUNDER OF EMERGENCEYOGA
